What is InMail on LinkedIn

If you are having trouble figuring out LinkedIn’s InMail feature, you have found the ideal place.

If you’ve ever wondered “what is Inmail on LinkedIn,” then this post is for you.

Let’s figure out what is Inmail on LinkedIn and its function.

InMail vs. LinkedIn messages:

You can’t message someone on LinkedIn unless you’re linked or in the same group. This protects the privacy and reduces spam. LinkedIn Premium members sometimes enable free messaging. This functionality may help salespeople and recruiters.

The recipient of an InMail knows immediately. InMail communications on LinkedIn are explicitly branded, suggesting what is Inmail on LinkedIn, that they are not organic messages from your connections and that someone paid to send you a message. Since it’s not spam, this may encourage others to open it. They’ll know what the sender wants.

What’s a decent LinkedIn InMail?

First, length constraints apply. InMail subject lines can be 200 characters and bodies 2000. 2000 characters aren’t much for a text message. This is plenty for a business message. A long sales letter isn’t necessary.

Simple formatting

A good InMail subject line is second. Subject lines shouldn’t be boring. Choose something professional-looking. What would entice you to open the LinkedIn email? The InMail probably seems valuable. Statistics confirm this: 35% of receivers only read if the subject line is relevant.

Third, make your point clear. You don’t need all that text, though. Be concise and clear. LinkedIn thinks shorter InMails perform better. Busy professionals determine fast if an ad is relevant to them. LinkedIn InMails under 100 words gets 50% more responses than longer ones.

Personalizing the email is the whole goal of a LinkedIn InMail. Personalization boosts open rates by 26%. Without personalization, the communication resembles spam.

Doubtful? 48% of B2B decision makers won’t respond to a non-personalized InMail, according to Salesforce. Personalized emails perform 20% better than mass-produced ones, says LinkedIn. LinkedIn refunds unopened InMails, therefore their estimates are probably accurate.


what’s the phrase?

As crucial as basics are, saying them correctly is hard. Explain why you contacted them. Want to tell this person about your company’s opportunities? If you’re sending a LinkedIn InMail to a job candidate, they’ll appreciate it. A consultant seeking a new customer faces the same challenge. For salespeople, it may be tougher.

Mention common associations. Mentioning a shared link boosts your response rate by 27%. People in your shared group are 21% more likely to reply. Referring to a past workplace boosts InMail response rates by 27%. If you don’t share common interests, find something else.

WIIFM (What’s In It For Me) is a well-known sales approach. Even if you’re not “selling” goods and services, you want a positive response. Any advantage is helpful, especially if there are a lot of competitors.

Finally, ask for advice, comments, or references. Not necessarily the sales pitch. Instead, you show your LinkedIn InMail recipient that they’re valuable. They’re not a number or sales target. It’s forceful and provokes action.

Sponsored InMail

LinkedIn InMail isn’t necessarily expensive or limited. Sponsored InMails are a LinkedIn Ads feature that lets you deliver InMails to several users at once. These are LinkedIn’s bulk emails, not prospecting emails.

Because Sponsored InMails are based on advertising, you can only target a large group of people. You establish a budget and LinkedIn handles the rest. If you target carefully, you should obtain a good response rate. Digital marketing tools can help.

Sponsored communications function differently in your target’s inbox than LinkedIn InMail. Sponsored InMails are adverts, thus consumers must respond to your CTA. This often involves filling out a form on a landing page. Or, sign up for the free webinar. 

Sponsored InMails are tagged in the subject line. No matter what, the communication will be considered an ad. Being friendly in a sponsored InMail is risky. People don’t appreciate chatty bulk mail; being direct is best.

LinkedIn claims their open and clickthrough rates are 57.5% and 3.6%, respectively, compared to 21.6% and 2.6% for typical email marketing. This doubles the open rate and halves the CTR. Even though they’re more expensive, they are good numbers. Comparing them to other ads would be fascinating. Audience disparities make this tough.

Cold outreach?

LinkedIn limits InMails, but Sponsored InMail lets you send broadly targeted emails at scale. There’s also cold outreach. Cold outreach uses LinkedIn as a data source, not a contact tool. This is like other sorts of cold calling.

Cold outreach entails mining LinkedIn profiles to get email addresses and employing email marketing software. The same tools used to obtain email addresses also deliver LinkedIn-derived emails. It’s LinkedIn marketing sans premium features.

Phantombuster, a leading data scraping program, has a detailed article on the procedure. LinkedIn cold outreach is controversial. LinkedIn even tried to ban it. As of now, that’s not illegal.

LinkedIn InMails: Ready to Use?

Marketing using LinkedIn InMail is effective. Even though they’re expensive and you can only send so many each month, they’re a lifeline for many marketers. Know when and how to send them. When to send sponsored messages. Message-based LinkedIn marketing works well.

InMail cost LinkedIn

LinkedIn premium or sales navigator members can obtain InMail credits.

Premium accounts cost $29.99/month.

An annual Sales Navigator account costs $779.88.

InMails from LinkedIn

Guidelines for Writing an Effective LinkedIn InMail

What follows are the five most effective ways to use LinkedIn InMail.

Carefully pick the clients you work with.

  • Keep it short and sweet.
  • Specify why this is important to you.
  • Your LinkedIn profile could be better.
  • Toss in a call to action (Call To Action).
  • Verification of reading LinkedIn InMail

To enable or disable your LinkedIn InMail read receipt, please refer to the instructions below.

  • Select the “I” tab.
  • Click the “Settings and Privacy” tab.
  • You can customize your messaging capabilities by clicking the “Message experience” link under the “Communication” menu.
  • Select “Read receipts and typing indicators” and make your new settings there. You’ll find the switch for this feature right here.



We trust that this article has answered your question of “what is Inmail on LinkedIn.”

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